Promotional Models Boost Sales at Trade Shows: 10 Reasons Why You Should Hire Them
If you're looking to take your trade show game up a notch, using promotional models is a great way to do it. Some business owners shy away from using models thinking that they are too expensive or that they won't be effective, but that's not always the case. In fact, promotional models can help boost sales and brand recognition at trade shows. Here are 10 reasons why you should consider hiring them for your next event:
First and foremost, promotional models are great at getting attention. They're attractive, engaging, and know how to work the crowd. When attendees see them walking around the trade show floor, they'll be more likely to stop and take notice of your booth. This increased visibility generates more leads and ultimately more sales.
Promotional models make your brand memorable. You can choose from a wide variety of outfits for models to wear or even have us make something custom for you. The more they stand out, the harder they are to forget! If they leave an impression on potential customers, your brand will too.
Where there are models, there will usually be photos. People love to take pictures at trade shows, and what better way to capture the moment than with a model in the background? Photos of your booth and the models will be shared on social media, helping to increase brand awareness.
They are great at starting conversations. A smiling face standing next to your product is often all it takes to start a conversation with a potential customer. Trade show models generally have bubbly, outgoing personalities and are also experts at giving product information. They can answer any questions that potential customers have about your product or company. Our models also know when customers are asking "buying questions" and will gently hand them off to one of your sales reps to seal the deal.
They help you stand out from the crowd. At a large trade show like CES, there are over 20,000 exhibitors. Needless to say it can be hard for your booth to stand out. Having an attractive model at your booth will help you draw people in close enough to actually see what products or services you have to offer!
They add value by giving away freebies and samples. Who doesn't love free stuff? Models can help give away your products or samples to potential customers, which can lead to them buying what you're selling.
When the show gets busy, it's always great to have an extra set of hands. Trade show models can help you hand out brochures and business cards, so you don't have to. They can also help answer questions from potential customers and keep them entertained until a sales rep can get to them.
They make great greeters. Having a beautiful model at the entrance of your booth will not only draw people in but also help make a good first impression. No one likes being ignored, and having promotional models at your booth ensures that every potential customer is greeted with a smile.
It can actually SAVE money. Flying your team out to trade shows can get expensive when you factor in travel and hotel costs, but hiring promotional models can be a more cost-effective way to staff your booth. Plus, you can use them for other marketing events and initiatives.
They do this often! Many of our models do this full time and have been to trade shows all across the country. They are used to working in a fast-paced environment and are experts at engaging people, collecting lead information and answering questions about your products or services.
We know, trade shows are expensive as is, but hiring promotional models is a great way to maximize your trade show investment. They can help you achieve your goals and increase ROI. So, what are you waiting for? Contact us today to learn more about how we can help make your next show a huge success!
